Mango Festival 2017 Diversity, Potential and Value in Mango Sector 8th to 10th July 2017

Organized by: District Government, Multan Muhammad Nawaz Shareef University of Agriculture, Multan Mango Research Institute, Multan Collabor...

Organized by:
  • District Government, Multan
  • Muhammad Nawaz Shareef University of Agriculture, Multan
  • Mango Research Institute, Multan
  • Mango Industry
  • South Punjab Agriculture Forum
  • Mango Research and Development Board
  • Department of Agriculture Extension, Multan
  • Noor Mahal, Tariq Road, Multan

Chief Organizer/Patron in Chief:
Mr. Nadir Chattha (DC, District Government, Multan)


Mango is a popular, highly nutritive and commercial fruit. It has won the global title ‘King of Fruits’ due to its excellent flavor, delicious taste and significant market demand. Its pulp is a rich source of vitamins A and C along with proteins, sugars, organic acids, ascorbic acid, carbohydrates and minerals.
Pakistan ranks as the sixth largest of mango producing country in the world. Mango industry is the second major fruit industry of Pakistan, covering an area of 174.6 thousand hectares with annual production of 1716.9 thousand tones. Over 250 mango cultivars are grown in Pakistan with Sindhri, S.B. Chaunsa, Dusehri, Anwar Ratole, Langra, Malda, Fajri, Sufaid Chaunsa, Kala Chaunsa and Rotole-12 being the major cultivars.
At present, mango industry of Pakistan is passing through a transformation phase where a shift is being observed from traditional practices to improved practice especially in export sector both at production and postharvest level. Various interventions have occurred in the mango industry of Pakistan as a result of awareness, R&D and technical support rendered to the industry by various national and international projects.


The mango festival is focused to bring following benefits:
  1. The stakeholders of mango industry will be brought together across the country
  2. Discussions will be made to overcome the prevailing challenges, to identify key gaps and explore options for improving the value and net income of the supply chain partners.
  3. The seminar will complimented with an exhibition, which would include display/stalls of several indigenous and exotic mango cultivars prevailing in the country especially in Southern Punjab region.
  4. It would also provide a platform to the mango industry stakeholders for mutual professional networking and collaborative business opportunity for future
  5. Several participating organizations/firms will display their products and materials
  6. Local communities and families will be allowed to visit the exhibition, which will learn new information on different mango varieties.


The event will include participants/stakeholders from diverse background as under:
  1. Mango growers
  2. Input suppliers
  3. Commission agents, traders & exporters
  4. Packaging material companies
  5. Processors/Value added product organizations
  6. Logistic companies
  7. Postharvest technology/machinery related companies
  8. Associated public/private sector organizations (Academia, researchers, extension workers, NGOs etc)
  9. Local citizens/public/families (for exhibition only)


The festival will include following activities:
 Day 1 (08th July, 2017, Saturday): Opening
  1. Exhibition/Display arrangements (indigenous and exotic mango cultivars, mango value added products and mango related businesses e.g. input suppliers, pre and postharvest machinery, coldstores, ripening rooms and shipping containers etc) 08:00am-02:00pm
  2. Opening Ceremony (3:00pm)
  3. Open for families and general public (05:00pm to 09:00pm)
Day 2 (09th July, 2017, Sunday): Mango Festivity
  1. Exhibition continues (08:00am-09:00pm)
  2. Mango Seminar and Stakeholder discussions (10:00am-12:00pm)
  3. Mango Feast/Fresh and processed mango tastings (12:00pm-01:00pm)
  4. Mango eating competition for Kids/5-12 years age (02:00pm-03:00pm)
  5. Mango Funny Poetry and Drama Competition (04:30pm-07:30pm)
  6. Evaluation of stalls

Day 3 (10th July, 2017, Monday): Mango Festivity and Closing
  1. Mango Dish Making Competition (09:00am-12:00pm)
  2. Closing Ceremony
  3. Souvenir, shield and certificate distribution ceremony
  4. Announcement of Mango Festival-2018
  5. Exhibition ends after closing ceremony


  • The participation in this event (mango exhibitions, govt. organizations) will be free of charge; however, the private sector organizations will pay Rs. 15000/- per stall.
  • The mango sales, canteens will be charged @ 10000/- per stall.
  • The registration will be online
  • The exhibitors will maintain at least 20 fruits per variety during whole duration of festival.
  • There is no limit for maximum number of varieties to be displayed; however, minimum 6 varieties must be displayed per stall. However, new potential germplasm will be appreciated.
  • Participants will have to register before 01st July 2017 with the registration committee.
  • Exhibitors will arrange their stalls well before exhibition opening at 2:00 pm on the same day (08th July 2017).
  • Participants will not be allowed to sell mangoes.
  • Participants will have to take care of cleanliness of exhibition place.
  • Only two people will be permitted to look after the stall at one time.
  • Mango fruit should be properly ripened and free from any disease, blemishes, and spots etc.
  • Tags/labels/stands/plates for display of mango will be provided by the organizers.
  • Any special aspect/arrangement which is not covered here can be discussed with the registration committee at the time of registration

For more information, please contact:

Dr. Hameed Ullah, Director, Mango Research Institute, Multan ( Tel: 0322-7070760
Dr. Muhammad Amin (Assistant Professor, Horticulture, MNS-UAM) (; Tel: 0300-6853074



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Muhammad Nawaz Shareef University of Agriculture Multan (MNSUAM): Mango Festival 2017 Diversity, Potential and Value in Mango Sector 8th to 10th July 2017
Mango Festival 2017 Diversity, Potential and Value in Mango Sector 8th to 10th July 2017
Muhammad Nawaz Shareef University of Agriculture Multan (MNSUAM)
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